A Proposal on the Role of Public Relations in Gender Conflict Resolution
Chapter One
Objectives of the Study
The following objectives will be assessed:
- To find out whether Public Relations play a vital role in conflict resolution between First Bank and other mega banks.
- To find out whether racism of gender inequality of income or sex and lack of labour affect the working force of First Bank Plc.
- To find out whether unhealthy competition affect the global market of banking industries in First Banks Plc.
CHAPTER TWO
REVIEW OF RELATED LITERATURE
The Concept of Public Relations
The concept of Public Relations is one of the fundamental principles in industrial relations, marketing and image building of corporate organization social groups religious institutions, military groups, institutions of leanings, government and individual interest. The idea ever had through the external factors (human factors) as a catalyst that imitates against the goal or effective achieving of any organization be it profit oriented or otherwise. All the literature for this study is sourced from relevant books and other publications related to this works. The researcher sourced her literature from books also literature for the study came from articles, features published in professional journals, magazines, newspapers and other documents. The British institute of Public Relations (IRR), says “Public Relations practice is the deliberate, planned and sustained effort to establish and maintain organization and its public. The definitions are very practical oriented because it touches on the need for researcher to assess the situation and the implication of what is discovered. Secondly, it shows that Public Relations programmes must be planned. Finally, Public Relations action must be socially responsive. An organization is judge by its behaviour. Public Relations is about good will and reputation. It is also agreed among experts that Public Relations is a management function which affects all facts of the structure of an organization and its target publics.
The Concept Gender Conflict
According to women, gender conflicts are caused by the absence and asymmetry of power on relation to men, and the limits to their political participation which restricts their autonomy and involvement in decision – making process at local regional and national level. The armed conflict is one of the strongest expressions of these problems, as women are treated as the spoils of war by all the armed actors. The question of gender extends to the LGBT population (Lesbians, gays, Bisexuals, and transsexuals) for when conflict is rooted on the cultural discrimination which they suffer, the lack of employment opportunities which forces them to earn a living through prostitutions thereby exposing them to a range of acts of violence. In this direction, domestic violence is one of the causes and consequences of the problem of gender, and grassroots movements are calling for immediate and effective action to address these issues. Education appear essential to achieving this aim and to building and regaining gender equality in a diverse society.
Chapter Three
RESEARCH DESIGN AND METHODOLOGY
The researcher used descriptive research survey design in building up this project work. The choice of this research design was considered appropriate because of its advantages of identifying attributes of a large population from a group of individuals. The design was suitable for the study as the study sought to the Role of Public Relations in Gender Conflict Resolution
Chapter Four
METHOD OF DATA ANALYSIS
The researcher will employ oral and direct interview in administering this research questions. Responses from the respondents were needed unlike questionnaires, which is less rewarding due to late receipt and loss of responses from respondents. The method of data analysis that will be used by the researcher is the simple percentage. More so, percentage and degrees of the responses will also be used in the analysis. Here, the ratio of those whose responses were not in the affirmative will be found and conclusions will be drawn there upon. Representations of the level of responses will be made in tabular form. The Statistical Package for Social Sciences (SPSS) software will be used to test the hypotheses.
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