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Mass Communication Project Topics

An Assessment of the Broadcast Media Campaign Against Drug Abuse in Nigeria

An Assessment of the Broadcast Media Campaign Against Drug Abuse in Nigeria

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An Assessment of the Broadcast Media Campaign Against Drug Abuse in Nigeria

Chapter One

OBJECTIVE OF THE STUDY

In the research statement, I highlighted some of the problems which called for the research. The objectives of this study thus include:

  1. To find out if drug abuse has increased crime rate in Calabar Municipality.
  2. To investigate how far the mass media has gone in informing and educating the society about serious issues in Calabar Municipality.
  3. To evaluate its assessment in the role it has played in the campaign against drug abuse in Calabar Municipality.
  4. To find out the impressions people have about drug abuse in Calabar Municipality.

CHAPTER TWO

REVIEW OF THE LITERATURE

ย THE REVIEW OF STUDIES

United Nations secretary General Kofi Annan observes โ€œDrugs are tearing apart our societies, spawning crime, spreadingย ย  diseases such as AALDS and killing our youth and our future. Today there are estimates 190 million drugs were around the world. No country is immune. And alone, no country can hope to stem the drug trade within its borders. The globalization of the drug trade requires an international responseโ€. To make matters worse, in recent years designers drugs (a drug with a slightly attired chemical structure, often producedย ย  to evade restrictions on illegal narcotics or hallucinogens) have entered the scene.ย  These synthetic chemical are designed to give the consumer a high or a euphoric feeling. Since designer drugs can be manufactured cheaply almost anywhere, police forces are practically powerless to control them. In 1977 the United nations Commission on Narcotic Drugs warned that in many countries these synthetic drugs have become part of โ€œmainstreamย  consumers cultureโ€ and that they must be viewed as a โ€œformidableโ€ threat to internationalย  society in the next century. The newer drugs are no less potent than their predecessors. Crack cocaine is even more addictive than cocaine. New strains of canneries have greater hallucinogenic effects and a new designer drug called โ€œICEโ€ may be among the most destructive of all.

With good reason, at a United Nations Conferenceย  Nasser Binย  Hamad Al-khalifa, from Qatar warned that โ€œthe globalย  village is about to becomeย  a communalย ย  tomb for millions of human beings as a resultย  of the illicit drugs tradeโ€ Likeย  theย  dryย ย  not the eats away the wooden beams of a house, drugs can corrode the wholeย  structureย  of society. For human society to function properly, it must have stableย ย  families, healthy workers, trustworthy government, honest police and law abidingย  citizens. Drugs corrupt every one of these fundamental elements. One reason government have banned non-medicaldrug use it eh damage that itย  does to the health of their citizens. Every years thousands for drug addicts die of an overdose. Manyย ย  more die of AIDS. Indeed some 22 percent the world HIV positiveย ย  population are drug users who injected themselves with infected needles.

Although drug users may be in the minority, their numbers are sufficient to grant immense power to the drug barons, the men who Organize the production and distribution of drugs. These unscrupulous individuals run a racket that has become the most lucrative andย  practically the biggest business on earth. Drug deals may now account for about 8 percent of all international trade. As drug money moves around the world, it enriches gangsters, corruptsย  police forces, greases palms ofย  politicians and even finance terrorism.

 

CHAPTER THREE

METHODOLOGY

ย RESEARCH METHOD

Osualaย  (1987) arguesย  that research isย  simply the process of arriving at dependableย  solution to a problem, through the planned andย  systematic collection, analysis and interpretation ofย  data while Obodoze (1996) posts that research is a process of finding out the solution to a problem.

Therefore according to the above assertion,ย  research methodย  entails a process, in order words it is procedural and a definite method employed of adopted toย  arriveย  at a dependableย  solution or understandableย  conclusion based on data collected, analysed and interpreted.

Theย  research methodย  used of thisย  research was the survey method. This is because the survey research isย  the best method to study a population too large to observeย  directly for eitherย  descriptive, exploratoryย  or explanatory studies. Careful samplingย  of respondents and structured questionnaires provide data inย  the same form from all respondents.

RESEARCH DESIGN

The researcher intends to share out questionnaires to respondents and also tocollect his data from interviews with people. The researcher will also collect data from, publications too. This involves the researcher using the survey research in order to get a sample of the population for the study. Interviews, questionnaires and publications were used for data collection and stables were used for the data analysis.

ย RESEARCH SAMPLE

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It is practically difficult to take into my study all the media houses in the country so media houses in Calabar metropolis were used. Consequently, a sample of the population of Calabar was taken for the study.

According to Yaro Yamani (1964) to determine a sample from a population.

nย ย ย ย ย ย  = ย ย ย N

CHAPTER FOUR

DATA ANALYSIS AND RESULTS

ย DATAย ย  ANALYSIS

In this chapter, the data collected from both primary and secondary sources were presented and analysed.

A totalย ย  ofย ย ย  200ย ย  questionnaires were distributed out of these 180ย ย  were returned. 10 were wrongly completed and so discarded, only 170 were used for the researchers analytical purpose.

CHAPTER FIVE

SUMMARY AND RECOMMENDATIONS FOR FURTHER STUDY

ย SUMMARY

From thisย  research, it can be seenย  that the people believe that theย ย  mass media perform their functions of educating, informing and entertainingย  theย ย  masses effectively. The mass media is a powerful means of communication. It provides education for its numerous audience. This includes politicalย  and culturalย  education, health and technological education. The mass media is usedย  inย  disseminating vital information to the public in general. Through news broadcast, vital informationย  disseminated for the interest of the public.

Itย  was also seen that drug abuse is a seriousย  matter in the country because many people including children are involved in this act. According to the Whitney Young Information Resources Centre, almost all the states in Nigeria are found abusing drugs.

CONCLUSION

Drug abuse has now reached an alarming proportion within the society. Report shows that about seventy percent of patients attending Neuro-psychiatric hospitals today in Cross River State are both Calabar South and Calabar Municipality. Also, 21.3 percent of those classified and admitted in psychiatric hospitals in nearby states following the use of marijuana were Northern Cross Riverians.

Reports also showed that there has been a sporadic increase in the rate of drug abuse among tax force on streets and students in Post primary Schools and consequently, school indiscipline (such as lateness to school, skipping classes, failure to complete assignments, armed robbery, burglary, high rate of road and fire accidents,ย juvenile delinquency and other societal ills. These problems have aroused great attention to so many well meaning Nigerians including students all making efforts to study and analyze factors and problems associated with drug abuse and at the end it could be said that the mass media heightens the campaign against drugs abuse in Calabar Municipality

RECOMMENDATIONS FOR FURTHER STUDY

The mass media should increase its efforts in the campaign against drug abuse. There should be more educational programmes shown on the television or broadcast on the radio to inform people moreย  on drug abuse. There should be articles written extensively about drug abuse in our newspapers and magazines. Adverts about drug abuse should be shownย  on the television or put on bill boardsย  on the roads.

The Ministryย  of Health, the National Agencyย  for Food Drugย  administration and control and the National drugย  Law Enforcementย  Agency should alsoย  join handsย  in the fight against drug abuse in the country.

The federal governmentย  should also give these agenciesย  andย  the mass mediaย  their fullย  support in whatever campaignย  they intend carrying out. There should be more seminars and workshops and films concerning this issue of drug abuse in Nigeria.

REFERENCES

  • Ajzen I. From intentions to actions: A theory of planned behavior. In: Kuhl J, Beckmann J, editors. Action-control: From cognitions to behavior. New York: Springer-Verlag; 1985. pp. 11โ€“39.
  • Atkin CK, Wallack L, editors. Mass communication and public health: Complexities and conflicts. Newbury Park, CA: Sage; 1990.
  • Bailey GW. Current perspectives on substance abuse in youth. Journal of the American Academy of Child and Adolescent Psychiatry. 1989;28:151โ€“162
  • Bandura A. The social foundation of thought and action: A social cognitive theory. Englewood Cliffs, NJ: Prentice-Hall; 1986.
  • Beck K, Ko M, Scaffa ME. Parental monitoring, acceptance and perceptions of teen alcohol misuse. American Journal of Health Behavior. 1997;21:26โ€“32.
  • Becker MH. The health belief model and personal health behavior. Thorofare, NJ: Charles B. Slack; 1974.
  • Botvin GJ, Malgady RG, Griffin KW, Scheier LM, Epstein JA. Alcohol and marijuana use among rural youth: Interaction of social and intrapersonal influences. Addictive Behaviors. 1998;23:379โ€“387.
  • Brown BB. Peer groups and peer cultures. In: Feldman SS, Elliott GR, editors. At the threshold: The developing adolescent. Cambridge, MA: Harvard University Press; 1990. pp. 171โ€“196.
  • Brown JD, Walsh-Childers K. Effects of media on personal and public health. In: Bryant J, Zillmann D, editors. Media effects: Advances in theory and research. Hillsdale, NJ: Erlbaum; 1994. pp. 389โ€“415.

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