Author - Subomi Mary
Product Failure, the Causes, and Effects on the Nigerian Economy
Relationship Selling: Its Effects on Salesman Performance in the Service Industry
Effect of Celebrity Endorsement on Increased Sales Volume of Guinness Malt Market (Distributor)
Effect of Market Segmentation on Sales Performance of Beverage Industries
The Impact of Marketing Logistics on Corporate Profitability in the Brewery Industry (A Case Study of Nigeria Brewery Plc Enugu)
Impact of Social Media on Modern Journalism (a Study of Journalists in Makurdi Metropolis)
Market Segmentation as an Efficient Tool for Achieving Increased Market Share
Promotion as a Strategy of Manufactural Tools for Consumer Loyalty (A Case Study of Coca-cola Company in Port-Harcourt)
Political Marketing in Nigeria (Case Study of APC and PDP)
The Relevance of Advertising as a Determinant of Customer Patronage in the Fast Food Industry
The Appraisal of Sales Promotion on Marketing of GSM Service (a Comparative Study of Globalcom and MTN)
Impact of Effective Distribution in Can Production Industries: A Case Study of GZI
Comparative Study on Logit and Probit Models in the Prediction of Broncho-Pulmonary Dysplasia Status of Infants
Effect of Oil Price Shock and Some Selected Macro-economic Variables in Some Selected Net Oil Exporting and Net Oil Importing Countries
The Impact of Social Media on Purchase of Hand Sanitizer Brands in Lagos, Nigeria
Effect of Marketing Management Support System on Organizations’ Decision Making; A Case of the Nigerian Bottling Company Iddo House, Lagos State
The Influence of Sales Promotion on Consumer Brand Loyalty; A Case Study in Oshogbo in Osun State
Effect of COVID-19 on Marketing of Consumer Goods in Ado Ekiti
The Influence of Customer Relationship Management on the Sale of KFC Products
