Mass Communication Project Topics

Peer Communication and Mass Media Usage on the Health Behaviour of Adolescent

Peer Communication and Mass Media Usage on the Health Behaviour of Adolescent

Peer Communication and Mass Media Usage on the Health Behaviour of Adolescent


Objective of the study

the objectives of the study are;

  1. To ascertain Peer communication will be the core predictor of the health behavior of Tasuedites
  2. To know whether Mass media usage will be the major determinant of the health behavior of adolescents in TASUED




Peer communication plays a crucial role in shaping health behaviors among adolescents, influencing a wide range of attitudes and practices related to physical, mental, and social well-being. This section delves into existing literature to elucidate the multifaceted impact of peer communication on adolescent health behaviors. Peer communication operates within the framework of social learning theory (Bandura, 1977), wherein individuals acquire knowledge, attitudes, and behaviors through observation, imitation, and interaction with peers. Adolescents engage in reciprocal communication with peers, exchanging information and experiences that contribute to the formation of health-related beliefs and practices (Chen & Bell, 2012). Peer communication serves as a vehicle for normative influence, shaping adolescents’ perceptions of what constitutes typical or desirable health behaviors within their peer groups (Lapinski & Rimal, 2005). Through conversations, adolescents establish shared norms and expectations regarding behaviors such as substance use, physical activity, and dietary choices (Mays et al., 2018). These norms, in turn, influence individual behavior through the desire for social acceptance and conformity (Valente et al., 2007). Peer communication functions as a conduit for the dissemination of health-related information among adolescents. Peers share knowledge, experiences, and advice regarding health issues, contributing to the acquisition of accurate information and the development of health literacy (Buhi & Goodson, 2007).





In this chapter, we described the research procedure for this study. A research methodology is a research process adopted or employed to systematically and scientifically present the results of a study to the research audience viz. a vis, the study beneficiaries.


Research designs are perceived to be an overall strategy adopted by the researcher whereby different components of the study are integrated in a logical manner to effectively address a research problem. In this study, the researcher employed the survey research design. This is due to the nature of the study whereby the opinion and views of people are sampled. According to Singleton & Straits, (2009), Survey research can use quantitative research strategies (e.g., using questionnaires with numerically rated items), qualitative research strategies (e.g., using open-ended questions), or both strategies (i.e., mixed methods). As it is often used to describe and explore human behaviour, surveys are therefore frequently used in social and psychological research.




This chapter presents the analysis of data derived through the questionnaire and key informant interview administered on the respondents in the study area. The analysis and interpretation were derived from the findings of the study. The data analysis depicts the simple frequency and percentage of the respondents as well as interpretation of the information gathered. A total of eighty (80) questionnaires were administered to respondents of which only seventy-seven (77) were returned and validated. This was due to irregular, incomplete and inappropriate responses to some questionnaire. For this study a total of 77 was validated for the analysis.




It is important to ascertain that the objective of this study was to ascertain Peer Communication and Mass Media Usage on the Health Behaviour of Adolescent. In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing the Peer Communication and Mass Media Usage on the Health Behaviour of Adolescent


This study was on Peer Communication and Mass Media Usage on the Health Behaviour of Adolescent. Two objectives were raised which included: To ascertain Peer communication will be the core predictor of the health behavior of Tasuedites and to know whether Mass media usage will be the major determinant of the health behavior of adolescents in TASUED. A total of 77 responses were received and validated from the enrolled participants where all respondents were drawn from Tai Solarin University of Education, Ijagun, Ijebu-Ode. Hypothesis was tested using Chi-Square statistical tool (SPSS).


In conclusion, the study underscores the importance of understanding and addressing the influence of peer communication and mass media usage on adolescent health behavior. By recognizing the complex interplay between these factors and their impact on health outcomes, policymakers, educators, healthcare professionals, and parents can develop targeted interventions and strategies to promote positive health behaviors among adolescents. These may include promoting media literacy skills, fostering positive peer norms, providing accurate and accessible health information, and creating supportive environments that empower adolescents to make informed choices about their health. Ultimately, by addressing these influences, we can work towards improving the overall health and well-being of adolescents and future generations.


  1. Implement comprehensive media literacy programs aimed at equipping adolescents with critical thinking skills to evaluate and interpret health-related information encountered in mass media. These programs should teach adolescents how to discern credible sources, identify biases, and analyze the potential impact of media messages on health behavior.
  2. Develop peer-led health education programs that empower adolescents to disseminate accurate health information and promote positive health behaviors among their peers. Peer educators can leverage social networks and communication channels preferred by adolescents to deliver targeted health messages in a relatable and engaging manner.
  3. Foster collaboration between educators, healthcare professionals, media practitioners, and community organizations to create synergistic interventions addressing both peer communication and mass media influences on adolescent health behavior. By leveraging the expertise and resources of multiple stakeholders, interventions can be more comprehensive and effective.
  4. Provide parents with resources and guidance on how to facilitate open and supportive communication with their adolescents about health-related topics. Encouraging parents to actively engage in discussions, set positive examples, and monitor media consumption can help mitigate the potential negative effects of mass media on adolescent health behavior.


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