Planet Radio Programme Talk Your Own and Public Consciousness of Community Development in Ibesikpo Asutan Local Government Area.
Objectives of the Study
The objectives of study include the following :
- To find out if the living standard of people are largely uneducated and based in the communities.
- To find out whether Planet Radio has influenced Development through the talk your own programme.
- To determine the benefits derived from talk your own programme aired by Planet Radio
Our focus in this chapter is to critically examine relevant literatures that would assist in explaining the research problem and furthermore recognize the efforts of scholars who had previously contributed immensely to similar research. The chapter intends to deepen the understanding of the study and close the perceived gaps.
Precisely, the chapter will be considered in three sub-headings:
- Conceptual Framework
- Theoretical Framework
- Chapter Summary
COMMUNITY DEVELOPMENT IN NIGERIA
Over the years the struggle to eradicate poverty and maintain a satisfying standard of living has been the plan of every government. This is because every government craves for a developed nation (Bonye, Aasoglenang & Owusu-Sekyere, 2013; Amakye, 2017). Development is a vital necessity to the growth and sustentation of any vibrant nation (Lawal, 2011). Community development seeks to improve the quality of life a group of people. It helps the community strengthen itself in order to improve people’s lives and address issues that have been identified by the community and it builds upon existing skills and strengths within the community (Inkoom 2011). Significantly, over the years there have been improved changes in what was known as community development a hundred years and what it is today. Political shifts, population growth and changes in cultural dynamics have often times played a vital role in how community development manifests. Some of the classic concerns of community development found expression in the early 1990s in the notion of ‘capacity building’. There was an interest in developing the ability of local groups and networks to function and to contribute to social and economic development (Smith, 2012). Gilchrist and Taylor (2011) suggest three vital aspects of community development: Informal education, collective action, organization development (Gilchrist and Taylor 2011: 10-12). The notion of community development in Nigeria owes a great deal to the efforts of colonial administrators. After the Second World War, the British Colonial Office became concerned with community development (Smith, 2013).
Colonial community development was initially called ‘mass education’ by the Colonial Officers and they focused on adult literacy classes in rural areas (Skinner, 2010). After 1948 it became known as ‘fundamental education’ or ‘community development’ and it started to address a wider range of issues such as agriculture, health, transport, and even infrastructure (Smyth, 2004). In effect, it became what would now be called an ‘integrated rural development strategy’ and from the outset ideas of ‘self-help’. The concern of community development was in response to the growth of nationalism and an outcome of a desire to increase the rate of industrial/economic development (Smith, 2013). These concerns were: with social and economic development, the fostering and capacity of local co-operation and self-help and the use of expertise and methods drawn from the local community. Community development entails the processes by which community members come together to take collective actions and generate solutions to a common identified problem (Ifeanyi, 2006). Mayo (1994) mentioned that community development has gained widespread emphasis, from very varied quarters, including international agencies such as the United Nations and the World Bank, as well as from national and regional governments and from non-governmental and community based organisations (NGOs and CBOs). The World Bank, for instance, sees community development as a means of ensuring that the Third World development projects reached the poorest in the most efficient and cost-effective manner, whilst the range of structural adjustment and anti-poverty projects imposed on national governments actually involved the poorest in making ever greater contributions to financing those programmes, for example in terms of fees for housing, health and education (Craig, 2014).
Various studies such as Community Work and Social Work (Baldock, 1974), Community Development in America: A Brief History (Phifer, 1990), Community participation, community development and non-formal education (Mayo, 1994) and The Roots of Community Development in Colonial Office Policy and Practice in Africa (Smyth, 2004) have been carried out on the history of community development but they are not recent studies. Hence, this paper will add to the recent accessible literatures on the historical view of community development.
In this chapter, we described the research procedure for this study. A research methodology is a research process adopted or employed to systematically and scientifically present the results of a study to the research audience viz. a vis, the study beneficiaries.
Research designs are perceived to be an overall strategy adopted by the researcher whereby different components of the study are integrated in a logical manner to effectively address a research problem. In this study, the researcher employed the survey research design. This is due to the nature of the study whereby the opinion and views of people are sampled.
POPULATION OF THE STUDY
According to Udoyen (2019), a study population is a group of elements or individuals as the case may be, who share similar characteristics. These similar features can include location, gender, age, sex or specific interest. The emphasis on study population is that it constitute of individuals or elements that are homogeneous in description.
This study was carried out on the Planet radio programme “Talk your own” and public consciousness of community development in ibesikpo/ Asutan local government area.. Hence all the staffs of Planet Radio form the population of the study.
DATA PRESENTATION AND ANALYSIS
This chapter presents the analysis of data derived through the questionnaire and key informant interview administered on the respondents in the study area. The analysis and interpretation were derived from the findings of the study. The data analysis depicts the simple frequency and percentage of the respondents as well as interpretation of the information gathered. A total of thirty five (35) questionnaires were administered to respondents of which thirty (30) were returned and validated. This was due to irregular, incomplete and inappropriate responses to some questionnaire. For this study a total of 30 was validated for the analysis.
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS:
This chapter summarizes the findings into the Planet radio programme “Talk your own” and public consciousness of community development in ibesikpo/ Asutan local government area.. The chapter consists of summary of the study, conclusions, and recommendations.
Summary of the Study
In this study, our focus was to investigate the Planet radio programme “Talk your own” and public consciousness of community development in ibesikpo/ Asutan local government area.. The study specifically was aimed at finding out if the living standard of people are largely uneducated and based in the communities; find out whether Planet Radio has influenced community Development; determine the benefits derived from programmes aired by Planet Radio.
The study adopted the survey research design and randomly enrolled participants in the study. A total of 30 responses were validated from the enrolled participants where all respondent are active staffs of Planet Radio Enugu State
Based on the findings of this study, the researcher made the following conclusion.
- The people largely uneducated in the community has an average living standard.
- Radio is said to have influenced Development of its community to a certain high extent.
- Increase In customers patronage,mass Awareness,Large increase in sales and revenue, Identifying consumers needs and ideas ect. are benefits derived from programmes aired by Planet Radio.
- The station should strive to source for qualified staff to work in the station, against the current practice where some unqualified staff produce and present programmes unprofessionally.
- Management of the radio station should liaise with the local government offices of the Enugu State Agricultural Development Project (ESADP) and Enugu State Agricultural Supply Company (EASAC) to get experts on different fields of agriculture to contribute in the agriculture practices process.
- The issue of audience participation should be viewed seriously and immediate action should be taken to address it because community radio derives its strength and popularity from community participation, no community radio can survive without participation of people as it demands 70% participation of the community people.
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