Business Administration Project Topics

The Effects of Strategic Management on Workers Performance in an Organization (a Case Study of Zenith Bank Plc)

The Effects of Strategic Management on Workers Performance in an Organization (a Case Study of Zenith Bank Plc)

The Effects of Strategic Management on Workers Performance in an Organization (a Case Study of Zenith Bank Plc)


Objective of the study

The broad objective of this study is to investigate Strategic Management as a tool for the attainment of Organizational Performance in Zenith bank. The  specific objectives sought to:

  1. Ascertain the extent to which value chain affects profitability of Zenith bank.
  2. Determine the extent strategic change affect market share of Zenith Bank in Nigerian.
  3. Examine the extent strategic leadership affects customer satisfaction Zenith bank’ Nigerian.
  4. Determine the key challenges of adopting strategic management by Zenith bank’.




Strategic management is an ongoing process that evaluates and controls the  business and the industries in which the company is involved, assesses its competitors and set goals and strategies to meet all existing and potential competitors, and then reassess each strategy annually or quarterly (i.e. regularly) to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet charged circumstances, new technology, new competitors, a new economic environment, or a new social, financial or political environment (Lamb, 1984). Achieving a competitive advantage position and  enhancing firm performance relative  to their competitors are the main objectives that business organizations in particular should strive to attain (Raduan, Jegak, Haslinda and Alimin, 2009).

Conceptual Review

Concept of Strategy and Strategic Management

Strategy is the determination of the basic term goals and  objectives  of an enterprise, and the adoption of course of action and the allocation of resources necessary for carrying out those goals Chandler (1962). In Chandler definition of strategy  he  attempts to view that strategy is as much as about defining goals and objectives as it is about providing the means for achieving them.

Ansoff and McDonnell (1990) also separate goal setting (concerned with ends) from strategy (concerned with means). On the subject of  strategic  management  they provide the following definition: Strategic management is a systematic approach for managing strategic change, which consists of the following:

  1. Positioning of the firm through strategy and capability planning.
  2. Real-time strategic response through issue management.
  3. Systematic management of resistance during strategic implementation.

Lawrence and William (1988) define strategic management as  a stream of decisions  and actions, which leads to the development of an effective strategy or  strategies  to help achieve corporate objectives. In another words, it is concerned primarily with the actions organizations take to achieve competitive advantage and create value for organization and stakeholders.

Strategy and market positions are necessary to set directions for  a  firm  and  to outsmart competitors or at least enable it to overcome threatening environment.  A  good strategy when adequately implemented can ensure a topmost position for the weakest firm among other superior competitors, but without good strategies. Strategic planning if well conceptualized and  implemented  with an  organization should  result in strategic management. Strategic management treats strategic  thinking  as  a  pervasive concept for running  a  business organization and  regards strategic planning as an instrument around which all other  control  system  budgeting,  information, reward and organization can be integrated. Strategic planning specifically entails the allocation of resources to programmed activities in such a way as to achieve a set of business goals in a dynamic competitive environment. Glueck and Jauch (1984) posit that strategic management as a steam of decisions and actions that lead to the development of effective strategies to help achieve corporate objectives.

Mintzberg (1991) sees strategy as 5 P’s – plans, ploys, patterns, position and perspective. He describes a plan as ‘some sort of consciously intended course of  action’. In this situation organizations are expected to  decide what  they want  to  do and how they intend to achieve it. Failure of many organizations in recent times has been attributed to poor plan. A ploy is a sub-set of a plan,  and  is a strategy in the  sense of a strategies (i.e. trick designed to put a rival company off the sent  by disguising the real intention of the company).




This chapter covers the research design, sources of data, population of the  study, sample size determination, description of the instrument; validity and reliability of the instrument, and methods of data analysis. Research methodology encompasses all the overall plan, design and instruments that guided the systematic procedures techniques and process for data collection.

Research Design

The research design adopted for this study is the survey method. This method is considered appropriate because it deals with large population of people/respondents with different characteristics and domicile in different locations.

Sources of Data

The sources of data comprised both primary and secondary.

Primary Source

This consists of data collected through questionnaire, oral interview, and personal observation.

Secondary Source

This comprises of all materials and works that relates to the study found in published articles, unpublished seminars and work shop papers, annual, quarterly and weekly journals, magazines, gazettes, textbooks and internet materials.

Population of the Study

The target population of the study 2,093 consisted of the senior and junior staff of three zenith bank branches all within Enugu Metropolis. These branches were chosen because they met the 25billion capital based, with similar mode of operation.  The  banks were  selected  based  on their coverage, managerial capability and reliance.




The data collected in the course of this study are presented descriptively using frequency and percentage tables, mean and standard deviation, while the results of the various hypotheses testing are presented and analyzed.  These  were done with the  aid of the SPSS 17.0 statistical software.

Data Presentation

The data collected from the respondents are presented and analyzed according to the various study objectives below. In analyzing the data presented, the below scale and decision rule are used.

Demographic Characteristics of the Respondents

The job position, length of period in service and educational qualifications of the respondents are presented



Summary of Findings

The findings include the following:

Value chain to a great extent affected growth in Nigerian Deposit money Banks profitability (r = 0.882; F = 1.057E3; t =11. 249; p = 0.05).

Strategic change to a great extent has effect on market share in  Nigerian  Deposit money Banks productivity (r = 0.917 ; F = 11. 596E3; t = 21.169; p = 0.05).

Strategic leadership to a great extent affected customer satisfaction  in  Nigerian  Deposit money Banks effectiveness (r = 0. 573 ; F= 148.292; t = 5.866; p = 0.05).

Economic and poor structures are the key challenges  of  adopting  strategic management in Nigerian Deposit money Banks (X2cal = 492.352 > X2critical = 11.14, p 0.000 <α = 0.05).


The study examined strategic management as a tool for the  attainment  of organizational performance in Nigerian Deposit money Banks.  Strategic  management is a way of integrating the activities of the diverse functional departments of a firm. It focused on determining why organizations fail or succeed by need assessment and employ strategies to avert it. The banking industry has remained turbulent and hostile over time due to sophisticated technology bad macro and micro policy; it is therefore  the responsibility of organizations and managers to adapt proper strategy to gain comparative advantage in the industry. Strategic management is poised in creating a sustainable competitive advantage. However, the results of this study led to the conclusion that Value chain to a great extent affected growth in  Nigerian Deposit Banks profitability, Strategic change to a great extent has effect on market share in Nigerian Deposit money Banks productivity, Strategic leadership to a great extent affected customer satisfaction in Nigerian money Deposit money Banks effectiveness and Economic and poor structures are the key challenges of adopting strategic management in Nigerian Deposit money Banks). The general finding reveal that strategic management is a tool for the attainment of organizational performance. The study therefore concluded that, the performance of deposit  money Banks depend  on  the types of strategic they adopted.


The following suggestions were provided based on the findings:.

  1. Organization should intensify every effort to assess and monitor both internal and external variables in order to checkmate the unprecedented failure that could be controlled by continuous improvement.
  2. Organizations should embrace and adapt to changes in order to be innovation- driven and sustainable.
  3. Organizations should promote and encourage effective leadership style that should be progressive–minded and customer-driven.

Organizations should employ equity, fairness and all-encompassing factors in setting their structure and aligns it to their goals.


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