Development and Promotion of Creative Tourism as a Panacea for Economic Sustainability in Osun State. A Case Study of Nike Art Gallery
CHAPTER ONE
Aim and Objectives of Study
The project work aims at determining and highlighting the sore contribution of creative tourism to economic sustainability to the people of Osun State.
The objectives are stated as follows:
- To determine the relationship between creative tourism and economic sustainability.
- To explore the weakness and challenges of creative tourism of Nike Art Gallery in Osun state.
- To evaluate the contribution of creative tourism to the long-term viability of the Osun state economy
CHAPTER TWO
REVIEW OF RELATED LITERATURE
Introduction
The world tourism organization estimated that in the year 1990, there were nearly 415 million international tourists’ arrivals throughout the world. It was estimated that in the year 1991, international tourist arrival would approach the figures of 450million or an increase of 5 percent over 1990.these tourists spend billions of dollars in the countries visited. All this activity may be described as tourism. One of the earliest definitions of tourism was given by an Austrian economist, Hermann .V.Schullad, in the year 1910 who defines it as, “the sum total of operators, mainly of an economic nature, which directly relate to the entry, stay and movement of foreigners inside and outside a certain country, city or region”. The concept of tourism found expression however, in a more technical definition of the Swiss Professors, HUNZIKER and KRAPF in the year (1942) they stated, “Tourism is the totality of the relationship and phenomenon arising from the travel and stay of strangers, provided the stay does not imply the establishment of a permanent residence and is not connected with a remunerated activity” .This definition was subsequently adopted by the international Association of scientific Expert in tourism (AIEST). The definition brings out the following three distinct element of tourism. (i) Involvement of travel by non-residents (ii) Stay of temporary nature in the area visited (iii) Stay not connected with any activity involving earnings. Theobald (1994) suggested that “etymologically, the word tours is derived from the Latin “tonare” and the Greek “tornos” meaning a lathe or circle, the movement around a central point of axis. The meaning changed in modern English to represent “One’s turn the suffix-ism is defined as an action . When the word tour and the suffixes and ism are combined, they suggest the action of movement around a circle. One can argue that a circle represent a starting point, which ultimately returns back to its beginning. Therefore, like a circle, a tour represent a journey in that it is a round trip, that is the act of leaving and returning to the original starting point and therefore, one takes such a journey, can be called a tourist
The world Tourism organization defines tourist as people “travelling to and staying in places outside their usual environment for not more than one consecutive year, for leisure, business, and other purposes. It was recognized in the Manila Declaration of word tourism of 1980 as an activity essential to the life of nation because of its direct effect on social cultural, educational, and economic sector of national societies, and on their international relations. Tourism includes movement for all purposes. In 1981, the International Association of Scientific Expert in Tourism defined Tourism in term of particular activities selected by choice and undertaken by choice and undertaken outside the home. United Nation (1994) classified three form of tourism in its recommendations on tourism statistics.
Chapter Three
Research methodology
Research Design
The research design adopted in this research work is the survey research design which involves the usage of self-designed questionnaire in the collection of data. Under the survey research design, primary data of this study will be collected from Nike Art Centre Osogbo in Osun state in order to determine the development and promotion of creative tourism as a panacea for economic sustainability. The design was chosen because it enables the researcher to collect data without manipulation of any variables of interest in the study. The design also provides opportunity for equal chance of participation in the study for respondents.
Population of Study
The population of study is the census of all items or a subject that possess the characteristics or that have the knowledge of the phenomenon that is being studied (Asiaka, 1991). It also means the aggregate people from which the sample is to be drawn.
Population is sometimes referred to as the universe. The population of this research study will be Seventy-five (75) staffs of Nike Art Centre Osogbo in Osun state
CHAPTER FOUR
DATA PRESENTATION, ANALYSIS AND DISCUSSION
This chapter is about the analysis and presentation of data collected from the field through questionnaire. The analysis of the data with particular question immediately followed by the presentation of findings.
As mentioned in chapter three, 75 questionnaires were administered and 50 were retrieved and necessary analysis was carried out on them and presented as follows:
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
Introduction
It is important to ascertain that the objective of this study was to ascertain development and promotion of creative tourism as a panacea for economic sustainability in Osun state. In the preceding chapter, the relevant data collected for this study were presented, critically analyzed and appropriate interpretation given. In this chapter, certain recommendations made which in the opinion of the researcher will be of benefits in addressing the challenges of development and promotion of creative tourism as a panacea for economic sustainability
Summary
This study was on development and promotion of creative tourism as a panacea for economic sustainability in Osun state. Three objectives were raised which included: To determine the relationship between creative tourism and economic sustainability, to explore the weakness and challenges of creative tourism major challenges facing tourism development of Nike Art gallery in Osun state and to evaluate the contribution of creative tourism to the long-term viability of the Osun state economy. The total population for the study is 75 staffs of Nike Art gallery in Osun state. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. The data collected were presented in tables and analyzed using simple percentages and frequencies
Conclusion
This study backed up the tourism-led growth hypothesis, maintained that creative tourism contributed to Osun state’s GDP and employment, with fluctuations due to a lack of data, insecurity, a lack of political will, insufficient infrastructure, and unfavorable business conditions. The study also reiterated that Nigeria’s economy can and must fully benefit from the knowledge it possesses through the appropriate application, conversion of that information into viable ideas, and commercial implementation of those ideas in both local and international value chains.
Recommendation
In the face of uncertainties and difficulties, this study recommended among other things the entrenchment of a sound tourism development master plan with the capability of rejuvenating the potentials in the economic design plan of the country and make certain of sustainable tourism development participation.
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